New York Public Radio Names Rebecca Kaplan Haase New Head of Sponsorship
Haase brings to her new role as Senior Vice President 20 years of experience leading business operations and digital transformations at media organizations including Hearst and The Washington Post
(New York, NY — January 11, 2021) – New York Public Radio (NYPR), home of WNYC, WQXR, Gothamist, WNYC Studios, The Jerome L. Greene Performance Space, and New Jersey Public Radio, announced today that Rebecca Kaplan Haase has been named Senior Vice President of Sponsorship. Her appointment is effective today.
Haase brings to NYPR almost two decades of experience leading media organizations through digital transformations and business revitalizations, most recently overseeing sales and content distribution at Hearst Communications’ King Features. Prior to that, she spent 11 years at The Washington Post, where she helped build a robust, multi-platform advertising sales operation that successfully shepherded the organization through one of the most challenging periods in its history. A key leader of NYPR’s future growth strategy, Haase will be responsible for sponsorship revenue across radio, podcasting and streaming platforms, as well as events and display advertising. She will work closely with programming, development and executive teams to enhance NYPR’s digital sponsorship offerings and capacities while enhancing its value as a preeminent venue for sponsors in the traditional broadcast landscape.
“I am thrilled to welcome Rebecca Kaplan Haase, who brings an incredible track record of driving transformational growth for media organizations, to New York Public Radio,” said Goli Sheikholeslami, President and CEO, NYPR. “Having spent most of her career in media, Rebecca has shown a commitment to the journalistic values we embody at NYPR and a profound respect for the critical role a well-functioning, free press plays in our society. We are confident that Rebecca will help us deliver increasingly innovative opportunities for sponsors who want to support our work, and results for the organization across multiple media platforms.”
“I am incredibly excited to be joining New York Public Radio, whose high-quality content informs and engages local, national, and global audiences, on air and online,” said Haase. “As a native New Yorker, I have been listening to WNYC and WQXR for my entire life. It is an honor to have the opportunity to grow revenue to support NYPR’s noble mission.”
In her time at The Washington Post, Haase led a team that was responsible for more than $70 million in print and digital advertising revenue across multiple lines of business, including The Washington Post Magazine; Express, a free commuter daily; TV Week; El Tiempo Latino, the publisher’s Spanish-language outlet; as well as the newspaper’s custom content studio, and preprinted insert and classified advertisement teams. Earlier in her career, Haase worked at the Gerson Lehrman Group, Dow Jones, and The New York Sun Newspaper.
A New York native, Haase earned an MBA from the Stanford University Graduate School of Business and a BA in History from Yale University, where she was also publisher and co-president of the Yale Daily News. She lives in Westchester with her husband and three children.
ABOUT NEW YORK PUBLIC RADIO
With an urban vibrancy and a global perspective, New York Public Radio (NYPR) produces innovative public radio programs, podcasts, and live events that touch a passionate community of 24 million people monthly on air, online and in person. From its state-of-the-art studios in New York City, NYPR is reshaping radio for a new generation of listeners with groundbreaking, award-winning programs including Radiolab, On the Media, The Takeaway, Carnegie Hall Live, and Aria Code, among many others. New York Public Radio includes WNYC, WQXR, WNYC Studios, Gothamist, The Jerome L. Greene Performance Space, and New Jersey Public Radio. Further information about programs, podcasts, and stations may be found at www.nypublicradio.org.